If you are searching for information on specific large companies our subscription resources include two valuable sources of company profiles. Most information on the web comes from company websites – which can be biased – these reports have been produced by professional analysts and can be relied on as authoritative summaries. Key report sources are MarketLine and Hoovers which charge for access to this company information via the open web. Click on the headings below to access the databases:
Most reports are by MarketLine – they include sections on the history of the company, overview, SWOT analysis, revenue analysis, key personnel etc.
- Ignore the “Company Information” link and click on “More” -> “Company Profiles”
- Search by name and use “Match any words” to maximize results.
Reports include a history of the company, overview, key personnel, SWOT analysis, key competitors, revenue analysis and more.
Click on “Browse” within the database
Hoovers Company Reports (the better option for UK companies) give access to a company record which includes an overview, history, key people, competitors, financials and more. Once you have located the company, you need to click on “Link to full text” (on the right) to see the full report:
(Proquest Annual Reports collection can be searched by company name, date or industry. It covers mostly US companies. More recent reports may be found on the web.)