Get the intel on Mintel! (And other sources of market research information)

Have you used Mintel, our fantastic source of information for marketing research, yet? If not, or if it’s been a while, take a look at the brand new video tutorials  now available on the Mintel help pages. The videos cover the following areas:-

  • Category Overviews

Useful if you want to browse the most recent content by Sector, Theme or Demographic

  • Added Value Content

This is good if you want to find out about those ‘added extras’ which are available in Mintel, like Webinars, Analyst Insight and Quarterly Updates

  • Creating Email Alerts and Saved Searches

Shows you how to set up a profile so you can keep up to date with the latest content in your areas of interest

  • Creating Report Graphs

Who doesn’t love a graph? This video shows you how to create one from a table of figures

  • Finding What’s Available in Your Subscription

Shows you how to check which Mintel content is available to you (Swansea University subscribes to the following industry categories: e-commerce, food, leisure, technology and drink)

  • Running a Search

Does what it says on the tin! Tips for searching Mintel content

  • Structure of a Report

Highlights the key features of the Mintel reports so you know where to find the information you need

The videos are particularly useful if you’re using Mintel Oxygen, which is great for finding independent market research reports containing analysis, commentary and data. At Swansea University, we also have access to Mintel Market Sizes, where you’ll find data on industries and countries, including market size, market share and forecast data for thousands of consumer goods categories worldwide.

Although Mintel provides our specialist market research database, you may also find relevant reports on two of our other key databases, EBSCO Business Source Premier and ProQuest Business Collection. For help finding market research reports via these sources, check our guide on Blackboard under the heading ‘Can’t find the market research you need on Mintel?’.

All four databases are available off-campus as well as on-campus, so you’ll always have a wealth of marketing information available at your fingertips!

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