Trial access to WARC

We currently have trial access to WARC. WARC is the database of the World Advertising Research Centre. It contains information about marketing and advertising, including branding, advertising campaigns, consumer research, and marketing strategy.

warc

You will be able to find case studies, articles, research papers, news, and data in WRAC.

You can access WARC by going to www.warc.com when you are on campus (the trial is not available off campus). The trial will run until 6th March.

If you use WARC please give us your feedback by emailing buslib@swansea.ac.uk.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s