We currently have trial access to WARC. WARC is the database of the World Advertising Research Centre. It contains information about marketing and advertising, including branding, advertising campaigns, consumer research, and marketing strategy.
You will be able to find case studies, articles, research papers, news, and data in WRAC.
You can access WARC by going to www.warc.com when you are on campus (the trial is not available off campus). The trial will run until 6th March.
If you use WARC please give us your feedback by emailing firstname.lastname@example.org.