Database of the month – Mintel Oxygen: Market Research Reports

Are you looking for market research, market analysis or product intelligence? You need Mintel Oxygen! Mintel Oxygen is a leading market intelligence database which gives you access to top quality data and expert analysis.

Content includes:-

• Market research reports on food, drink, leisure, technology and e-commerce
• Trends
• Brands reports
• Lifestyle reports (UK) and Attitudes & Trends (China)

Mintel Oxygen is easy to use. You can search for a company or industry that you’re interested in (remember you will only find market research reports on the industries listed above, but you will find other reports and analysis in other areas too) or you can browse the areas:

• Trends
• Categories (sector, theme or demographic)
• What’s new

Check out Mintel’s guides and tutorials to find out what else you can do.

Find more information at http://libguides.swansea.ac.uk/management/marketresearch. If you are accessing Mintel from off campus, please see our earlier blog post. If you have any questions, please contact buslib@swansea.ac.uk.

New look for Mintel Oxygen

Our market research report database Mintel Oxygen has a new interface:

Browse our top quality subscription content – UK market research reports on drink, e-commerce, food, leisure and technology – via the “Reports” heading. 

“Inspire” and “Category Overview” give access to analysis and top trends categorized by Sector (e.g. “Technology”), Demographic (e.g. “Millennials”) or Theme (e.g. “Austerity and Value”).

Access Mintel Oxygen via the catalogue links for on and off-campus: https://ifind.swan.ac.uk/discover/Record/615958 (You will need to log in with your Swansea University login if off-campus.)

We have updated our guide to both Mintel databases (PDF link) to reflect the new interface.