Get the intel on Mintel! (And other sources of market research information)

Have you used Mintel, our fantastic source of information for marketing research, yet? If not, or if it’s been a while, take a look at the brand new video tutorials  now available on the Mintel help pages. The videos cover the following areas:-

• Category Overviews

Useful if you want to browse the most recent content by Sector, Theme or Demographic

• Added Value Content

This is good if you want to find out about those ‘added extras’ which are available in Mintel, like Webinars, Analyst Insight and Quarterly Updates

• Creating Email Alerts and Saved Searches

Shows you how to set up a profile so you can keep up to date with the latest content in your areas of interest

• Creating Report Graphs

Who doesn’t love a graph? This video shows you how to create one from a table of figures

• Finding What’s Available in Your Subscription

Shows you how to check which Mintel content is available to you (Swansea University subscribes to the following industry categories: e-commerce, food, leisure, technology and drink)

• Running a Search

Does what it says on the tin! Tips for searching Mintel content

• Structure of a Report

Highlights the key features of the Mintel reports so you know where to find the information you need

The videos are particularly useful if you’re using Mintel Oxygen, which is great for finding independent market research reports containing analysis, commentary and data. At Swansea University, we also have access to Mintel Market Sizes, where you’ll find data on industries and countries, including market size, market share and forecast data for thousands of consumer goods categories worldwide.

Although Mintel provides our specialist market research database, you may also find relevant reports on two of our other key databases, EBSCO Business Source Premier and ProQuest Business Collection. For help finding market research reports via these sources, check our guide on Blackboard under the heading ‘Can’t find the market research you need on Mintel?’.

All four databases are available off-campus as well as on-campus, so you’ll always have a wealth of marketing information available at your fingertips!

Vlearn – curated video content for business and management students

Following on from the videos with business leaders we blogged about last week, there is another great collection of videos on the Vlearn website. They are curating web content and state their purpose as:

We consolidate the best content on the web and develop our own original content to help inspire tomorrows leaders and entrepreneurs to take the baton and help deliver a cleaner, fairer, more efficient global economy for all

They have categories for Marketing, Finance, Economics, Entrepreneurship and many more. Videos include Christine Lagarde, Paul Krugman, Bill Gates and many more big names. You can also use the search box (top right) to search by keyword or name. 

Free access to over 30,000 images of advertising

Resource of Outdoor Advertising Descriptions (ROAD).

http://library.duke.edu/digitalcollections/outdoor_advertising/

Site maintained by the Hartman Center for Sales, Advertising & Marketing History, Duke University which provides free access to over 30,000 images of outdoor advertising and related topics found in the Hartman Center’s collections. It is possible to search by company, product place and date. They include iconic images for Coca Cola, Kellogg’s cereals, cigarette brands and also public service messages. Each entry has descriptions date, technical and copyright information.

Ad*Access.
http://scriptorium.lib.duke.edu/adaccess

Ad.Access is useful for those interested in the history of advertising.   Images from 7,000 advertisements printed in North American media 1911-1955. Main subject areas are: TV, transport, beauty and hygiene, and World War II.

MD

Free educational podcasts from Emerald

Emerald Group Publishing Limited is making a range of educational podcasts freely available for a limited period. The podcasts cover a range of subjects, including Accounting and Finance, Human Resources Management, Marketing and Logistics, and more. They are available now for download at: http://info.emeraldinsight.com/learning/podcasts/index.htm

The podcasts have been specially written by David Pollitt, Information and
Research Officer at the University of Bradford’s European Briefing Unit. David Pollit has also edited various journals on Strategic Management, Human Resource Management and Training.